Our Projects
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CONDUCT AN SEO AUDIT
Objective : To increase udacity’s monthly click through rate by 20%
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Identified relevant head and tail keywords with the highest potential to drive targeted users to the page using Moz keyword explorer tool.
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Performed a technical audit on udacity’s website and suggested a more optimized title tag and meta description
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Suggested a revised version of the page’s alt-tag.
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Wrote three blog topics that incorporated the highest potiential keywords.
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Performed a backlink audit on the webpage using the Moz open site explorer tool.
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Researched websites the page can gain backlink from using SEMRush tool.
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Did a site performance audit on the page using site checker tool, Google page speed and Think with Google tools to check for the number of indexed pages, page speed and mobile friendliness respectively.
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Suggested recommendations that would improve the website.
NB: A Solo Project
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MARKET WITH EMAIL
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Objective : Conducted interviews with potential clients and created a target persona empathy map
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Conducted interviews with potential clients and created a target persona
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Created three email series
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Created an email campaign calendar
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Built an email using mailchimp.
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Analysed the email campaign.
NB: A Solo Project
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MARKET YOUR CONTENT
Objective : To acquire 100 blog followers
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Conducted interviews with potential clients and created a target persona.
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Provided an obtainable marketing objective and relevant KPIs to be measured
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Crafted a blog post using the SCQA framework
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Shared the blog post on three social media channels for promotion.
NB: A Solo Project